Tales of a mADman is a breezy, easy-to-read trip through the author’s storied career…and how he learned valuable advertising principles from real-world experiences, mentoring from advertising industry legends, the school of hard knocks, and, sometimes, just dumb luck. It provides invaluable advice for creating advertising that produces real results in today’s digital world and is a must-read for small business owners, non-marketing executives, and new college graduates that need to navigate this evolving media landscape.
No other book demonstrates how time-tested advertising principles still apply in this new world of media. It is truly timeless advice for producing advertising successes.
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